Researching Colour - Unit 3
C1 Advanced · Listening Multiple Choice Interview · Ready for C1 Advanced 4th Edition Workbook, Macmillan Education
You will hear an interview with a woman called Olivia Hadfield who has been researching how colours can be used to communicate different messages. For questions 1–6, choose the answer (A, B, C or D) which fits best according to what you hear.
An interview with a colour researcher called Olivia Hadfield about how colours can be used to communicate different messages.
Olivia says that she first got involved with researching colour
because she hoped to further her career in marketing.
because she desired a change of lifestyle.
to oppose something she thought was unfair.
because she felt that businesses underrated the influence of colour.
What point does Olivia make about colours and brands?
Many people form a subconscious connection between them.
Not all products can be successfully branded by a single colour.
Some nationalities are more susceptible to colour branding than others.
Corporations are happy to market many brands with the same colour.
What does Olivia say about our associations with certain colours?
Red has the widest range of associations.
People have neutral associations with black.
Our associations with blue are the most rational.
White has the most positive associations.
Olivia thinks that the link between colour and taste is
very well understood.
difficult to explain.
stronger for foods than drinks.
largely based on instinct.
When Olivia talks about house colours in her city, she is
surprised by changing trends.
worried about visual pollution.
cautious about being unconventional.
disappointed by the lack of variety.
What aspect of colour would Olivia like to study in the future?
how climate affects the colours we see
how human sight has evolved over time
how colour is partly a cultural construct
how non-human and human sight differs
Available as a free printable PDF worksheet with an optional answer key.
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