Designed to Make You Spend

C1 Advanced · Word Formation · Cambridge Ready original exercise

For questions 1–8, read the text below. Use the word given in capitals at the end of some of the lines to form a word that fits in the gap in the same line. There is an example at the beginning (0).

IMPRESS

NECESSARY

COUNT

INTEND

PROFIT

EASY

LEISURE

EFFECT

Nothing about the layout of a supermarket is (0) ___ . Fresh fruit and flowers are usually placed near the entrance, where their colours and smells create an (1) ___ of freshness that puts shoppers in a good mood. Everyday (2) ___ such as milk and bread, by contrast, tend to be found at the back of the shop, forcing customers to walk past (3) ___ shelves of goods they had no (4) ___ of buying. Shelf position matters too. The most (5) ___ products are placed at eye level, while cheaper alternatives sit on the lower shelves, where they are (6) ___ overlooked. Even the background music is chosen with care: some studies suggest that slow music encourages shoppers to move in a more (7) ___ way and to spend more as a result. Simply knowing about these tricks is not enough to protect us from them. Writing a shopping list and sticking to it, however, is a surprisingly (8) ___ defence, and so is never doing the weekly shop on an empty stomach.

Designed to Make You Spend

ACCIDENT

Available as a free printable PDF worksheet with an optional answer key.

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