Product Design and Marketing - Test 4

C2 Proficiency · Listening Multiple Choice Interview · Proficiency Testbuilder, 4th Edition, Mark Harrison, Macmillan

You will hear an interview with someone whose work is concerned with the design and marketing of products. For questions 1–5, choose the answer (A, B, C or D) which fits best according to what you hear.

David says that the session he has just conducted

was longer than most sessions he conducts.

illustrates his own beliefs about focus groups.

is an example of a new approach to visual planning.

concentrated as much on positive as negative attitudes to cleaning.

What did David know about cleaning products before the session?

Some people could not make up their minds which ones to buy.

Manufacturers were concerned about falling sales in them.

Some of them looked too dull to appeal to shoppers.

People felt that false claims were made about them.

One of the comments made during the session referred to

regarding the choice of a cleaning product as unimportant.

cleaning products all looking the same.

the deliberate misleading of shoppers.

buying a cleaning product because it is familiar.

David says that what the women produced when they were split into groups

did not focus on what cleaning products actually do.

presented contrasting images.

was not what they had expected to produce.

was similar to the presentation of other kinds of product.

David says that he has concluded from the session that

his firm's methods will need to change slightly.

he was right to question a certain assumption.

cleaning products do not fit into a general pattern.

what he had previously thought was not entirely correct.

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