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C2 Proficiency · Open Cloze · Close-up C2 Workbook, National Geographic Learning
For questions 1–8, read the text below and think of the word which best fits each gap. Use only one word in each gap.
Surfing the web can be a cumbersome process. For (1) ___ who has had trouble loading a web page, it's often due to the insane amount of advertising embedded in the pages. It's an annoyance that many of us just have to put up with; we click on some semi-interesting link hoping the page will load straight away, only to be met with disappointment when we realise it's going to be one of (2) ___ pages that never, ever loads. We drum our fingers on our table or desk, telling (3) ___ that the page will appear any second now, only to give up in despair, close the browser and start again, if we can bear to. The problem lies in the fact that web design is done with the assumption that (4) ___ viewing the web page is using a computer or mobile phone with (5) ___ swiftest of processors and which is connected to the internet through (6) ___ high-speed broadband connection. Also, websites work very hard to make sure you're bombarded with advertisements in hopes that you might buy (7) ___ . But web designers and new sites need to face facts: if people's online experiences continue to deteriorate, the future of online advertising might very well be going (8) ___ .
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