Brand loyalty - Unit 10

C2 Proficiency · Open Cloze · Close-up C2, National Geographic Learning

For questions 1–8, read the text below and think of the word which best fits each space. Use only one word in each space.

Some brands are recognised throughout the world. The power of the brand should not be underestimated, creating as it does a desire in the consumer to own it and identify with it. A successful brand is not just about having (1) ___ world-famous logo, though. It is about what lies behind the image of a product and the company that makes it. A brand reflects a company's reputation and generates (2) ___ trust and respect for its products and services. It means that consumers perceive the brand as better than its competitors. Marketing experts try to build brand loyalty, which means that consumers stick with their favourite brands (3) ___ expensive they may be compared with (4) ___ . This matters because it allows a company to sell more through word-of-mouth advertising. (5) ___ takes place when current customers feel (6) ___ loyalty to recommend a company to others. Today, word-of-mouth advertising can reach (7) ___ who uses social media, with an enormous (8) ___ of information about products and services being shared by ordinary people who become brand advocates; whether they are aware of it or not.

Brand loyalty

Available as a free printable PDF worksheet with an optional answer key.

More C2 Proficiency Open Cloze practice · All C2 Proficiency practice