Irn-Bru - Module 7
B2 First · Open Cloze · First Expert Student's Resource Book, Pearson Education
For questions 1–8, read the text below and think of the word which best fits each gap. Use only one word in each gap. There is an example at the beginning.
Scotland is unusual in having a locally made soft drink that ___ to compete with the big international brands. Irn-Bru is a sweet, brightly coloured fizzy drink ___ a taste that reminds some people of bubble gum and ___ of the pink mouthwash you get at the dentist. ___ so many other fast-food products, you either love it or you hate it. Yet at the time of ___ conception, over 100 years ago, there was nothing particularly original about 'Iron-Brew', as it was then called. There were many similar soft drinks ___ the market but Barr's Irn-Bru had the big advantage of ___ manufactured in Glasgow, a city which had a population of one million, and it quickly became extremely popular. What's more, Barr was one of the first businessmen to understand ___ value of celebrity endorsement. As early as 1905, the world champion wrestler Alex Munro was advertising the drink and it continues to benefit ___ clever marketing today.
Irn-Bru
Available as a free printable PDF worksheet with an optional answer key.