Customer tracking - Module 9
B2 First · Open Cloze · First Expert Coursebook, Pearson Education
For questions 1–8, read the text below and think of the word which best fits each gap. Use only one word in each gap. There is an example at the beginning.
When you're stacking up grocery items at the checkout, you're probably not worried that your supermarket might (0) ___ building a profile of the kind of shopper you are. After all, does it matter whether you buy (1) ___ brand of biscuits rather than another? Surely, nobody (2) ___ particularly interested! Well, supermarkets care. So much so that they issue 'loyalty' cards to offer what seem to be great bargains. They then use these cards to keep track (3) ___ how often you shop and (4) ___ your buying preferences are. Often, this information (5) ___ then 'shared' with other companies. According (6) ___ one survey, 85 percent of UK consumers have a loyalty card. However, a number of shoppers (7) ___ becoming increasingly worried that these will be used to compile detailed profiles of their lifestyles. It is unclear where this practice will lead. Already, in some countries, customer profiling is used to track criminals. Will (8) ___ also be increases in insurance premiums for unhealthy eaters? Who knows what the future will hold.
Customer tracking
Available as a free printable PDF worksheet with an optional answer key.