What are they trying to tell us? - Module 12

B2 First · Multiple Choice Cloze · First Expert Coursebook, Pearson Education

For questions 1–8, read the text below and decide which answer (A, B, C or D) best fits each gap. There is an example at the beginning.

label

brand

mark

logo

take

feel

make

occur

quick

brief

small

intense

play

take

do

make

size

picture

character

shape

old-fashioned

old-time

behind the times

out of date

Nevertheless

For instance

Presumably

Eventually

attract

charm

appeal

call

The aim of advertisers is to get their product (0) ___ , and in the competitive world of men's fragrances, image and (1) ___ name are all-important. To advertise their fragrances, most lifestyle magazines try to (2) ___ an emotional impact by featuring an image of a glamorous male model in his early 20s. This is usually accompanied by a picture of the product, the name and sometimes a (3) ___ phrase, all of which (4) ___ an important part in the publicity campaign. In one advert, the bottle of fragrance is in the (5) ___ of a book. Unusually, the male model looks intellectual and unmasculine and is wearing thick-framed glasses. The image of his head is merged with words from a story, typed on a large (6) ___ typewriter. (7) ___ the man is meant to look stylish so that the fragrance will (8) ___ to more serious, less sporty types, or perhaps to women who would like their men to be like that.

What are they trying to tell us?

sensed

remarked

noticed

witnessed

Available as a free printable PDF worksheet with an optional answer key.

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