Amazon.com: a success story of our time - Module 8

C1 Advanced · Word Formation · Advanced Expert Coursebook, Pearson Education

For questions 1–8, read the text below. Use the word given in capitals at the end of some of the lines to form a word that fits in the gap in the same line. There is an example at the beginning.

OPT

LOYAL

EXPECT

PROFIT

FACILITY

SELECT

SPECIAL

RECOGNISE

Amazon.com was (0) ___ founded by Jeff Bezos in 1994 as an online bookstore. One of Amazon's ideas was to give customers the (1) ___ of writing a review of any books they bought. These product reviews helped to build trust and (2) ___ amongst customers, who appreciated the opportunity to get honest opinions from other people, some of whom would write reviews every week. It was a simple yet (3) ___ popular idea. Amazon's business plan was unusual in that the company didn't anticipate being (4) ___ for several years. However, when a businessman invested

00,000 in the company, Bezos was able to upgrade his website and (5) ___ hosting opportunities, which was attractive to customers. Other items, such as movies and CDs, were soon added to the (6) ___ of goods available to buyers, although Amazon stayed close to its roots and continued to (7) ___ in books. In 1999, Bezos was named the Person of the Year by Time magazine in (8) ___ of his success in promoting online shopping.

Amazon.com: a success story of our time

ORIGIN

Available as a free printable PDF worksheet with an optional answer key.

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