No logo - Module 10

C2 Proficiency · Open Cloze · Expert Proficiency Resource Book, Pearson Education

For questions 1–8, read the text below and think of the word which best fits each space. Use only one word in each space. There is an example at the beginning.

In the luxury goods market, the prominent logos once associated (0) ___ lavish lifestyles may soon be a thing of the past. Amongst all sorts of brands, there is a growing consensus that 'anonymity' is the key to being recognised. In (1) ___ words, we recognise the brand from its quality and style (2) ___ if the logo is nowhere to be seen. (3) ___ the example of one well-established luxury brand, known for the timeless elegance of its handbags rather than for bringing (4) ___ a new style every season. During the last economic recession, (5) ___ the fact that the only logo is discreetly stamped inside, it seemed to thrive. The explanation for this might of course lie in the fact that, facing tighter budgets, customers wanted a bag that would (6) ___ the test of time. But it could also be that in a world devoid of logos, it is the product itself (7) ___ accentuates personality. What's more, the bags still tapped (8) ___ a desire for admiration, albeit from informed insiders.

No logo

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