How a small company grows - Module 10

C2 Proficiency · Multiple Choice Cloze · Expert Proficiency Resource Book, Pearson Education

For questions 1–8, read the text below and decide which answer (A, B, C or D) best fits each gap. There is an example at the beginning.

multiply

variegate

diversify

heighten

space

gap

blank

hole

resulted

showed

achieved

proved

base

foundation

structure

net

stroke

turn

move

bid

earn

gain

build

raise

rested

stayed

reclined

stuck

accord

line

response

theme

Although Gecko Headgear is a company that now (0) ___ in the design and manufacture of marine safety helmets, the company started out making surfboards. Feeling a need to (1) ___ their product offering, they identified a (2) ___ in the niche watersports market, for an innovative heat-retaining helmet. The idea soon (3) ___ a winner amongst surfers, but wanting to expand its customer (4) ___ the company approached other potential users, including the Royal National Lifeboat Institution (RNLI), quite a bold (5) ___ for a small company. The RNLI wanted its own version of the helmet, but Gecko found working with such a big organisation a whole new ballgame. The RNLI helmet had to be adapted, tested and certified before it could go on the market, so there was a need to (6) ___ investment capital by means of a bank loan. This paid off in the long run, however, as the RNLI helmet was a big success. And since then, Gecko haven't (7) ___ on their laurels, as ten subsequent versions of the helmet have been further refined in (8) ___ with customer feedback.

How a small company grows

specialises

concentrates

focuses

targets

Available as a free printable PDF worksheet with an optional answer key.

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