Unit 5 Review - Page 78

C2 Proficiency · Open Cloze · Ready for C2 Proficiency Student's Book, Macmillan

For questions 1–8, read the text below and think of the word which best fits each gap. Use only one word in each gap.

Communication is important in (0) ___ walks of life, that's for certain, but no more (1) ___ than in business, where it can (2) ___ the scales between success and failure. While there aren't any hard and (3) ___ rules for good communication, certainly one advantage is to know your audience inside out, and tailor your communication accordingly. This involves discerning the others' wants, needs and goals, as well as recognising your (4) ___ . For example, if you work in IT support, clarity and patience may serve you well, but in sales an ability to conjure (5) ___ an image of how your product can improve a client's life is essential. Additionally, try to think on your feet, adapt to your audience and remember there is only so (6) ___ talking you can do: you must listen too. Communication is very much a two-way street, and only (7) ___ paying close attention to the people around you will you be able to understand their needs. We may (8) ___ it as read that communication doesn't exist in a vacuum, but you'd be surprised at how many people forget this most basic fact.

Communication in Business

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